As 10DLC continues to evolve, the wireless carriers have identified a gap in the registration process - campaigns are not being registered appropriately and do not adhere to the carriers’ codes of conduct. As a result, every newly created 10DLC campaign must go through manual vetting. If a campaign is not approved, it will be given one of the following rejection reasons. Please do not resubmit the campaign until the rejection is fully resolved, as there is a fee for every vetting event.
Vetting Rejection Errors
Brand inconsistencies
| Error Description | Error code | Action to Resolve |
| Brand Inconsistencies: No website URL or attachment was found in the campaign submission. | 1100 | The brand needs an online presence. Provide their online presence in the Brand Details. |
| Brand Inconsistencies: No website or domain was found with the website URL. | 1101 | Confirm the brand website URL provided leads to the direct page. |
Call-to-Action
| Error Description | Error code | Action to Resolve |
| Invalid Call to Action: No form of opt-in whatsoever was found in the description or message flow. | 2100 | Either the CTA is inaccurate and doesn't explain where the customers opt in to the campaign (website, verbal, written, etc.), or the opt-in is on the website, but there is no phone number field to add the phone number. |
| Invalid Call to Action: This was determined to be a promotional campaign, but there was no mention of a written opt-in. | 2101 | Marketing/promotional content requires prior express written consent. Update the campaign with a valid opt-in collection method. |
| Invalid Call to Action: This was determined to be an informational campaign, but no explicit means of opt-in was given. | 2102 | Informational messaging requires express consent from the consumer. The consumer needs to agree to receive texts for a specific informational purpose. Update the campaign with a valid opt-in collection method. |
| Invalid Call to Action: Got a 'certificate verify failed' error for the opt-in URL. | 2103 | Ensure the opt-in URL provided leads to the direct opt-in form. |
| Invalid Call to Action: No website or domain was found with the given opt-in URL. | 2104 | Ensure the opt-in URL provided leads to the direct opt-in form. |
| Invalid Call to Action: This campaign has verbal opt-in, but does not contain an explicit script of what the company says. | 2105 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures: brand name, types of messages being sent, message frequency disclosure, "message and data rates may apply" disclosure, HELP information, STOP information, and a link to the privacy policy and terms and conditions. |
| Invalid Call to Action: The script for verbal opt-in must contain instructions on how to reach the privacy policy. | 2106 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include a link to the privacy policy and terms and conditions. |
| Invalid Call to Action: The verbal opt-in script does not contain the brand name. | 2108 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures, such as the brand name. |
| Invalid Call to Action: The verbal opt-in script has no information about the type of messages being sent. Examples include but are not limited to: Marketing, MFA, reminders, etc. | 2109 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures, such as the types of messages being sent. |
| Invalid Call to Action: The verbal opt-in script contains no disclosure about the frequency of message delivery. | 2110 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures, such as message frequency disclosure. |
| Invalid Call to Action: The verbal opt-in script has no disclosure that message and data rates will apply to messages sent. | 2111 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures, such as the "message and data rates may apply" disclosure. |
| Invalid Call to Action: The verbal opt-in script has no information detailing how a customer can stop receiving messages. | 2112 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures, such as STOP information. |
| Invalid Call to Action: The brand name could not be found in the opt-in form. | 2113 | Ensure the opt-in form includes all of the necessary disclosures, such as the brand name. |
| Invalid Call to Action: The opt-in form should mention the types of messages a customer can expect to receive. | 2114 | Ensure the opt-in form includes all of the necessary disclosures, such as the types of messages being sent. |
| Invalid Call to Action: The opt-in form must mention message frequency. | 2115 | Ensure the opt-in form includes all of the necessary disclosures, such as message frequency disclosure. |
| Invalid Call to Action: The opt-in form has no disclosure that message and data rates will apply to messages sent. | 2116 | Ensure the opt-in form includes all of the necessary disclosures, such as the "message and data rates may apply" disclosure. |
| Invalid Call to Action: The opt-in form must include information on how a customer can receive help. | 2117 | Ensure the opt-in form includes all of the necessary disclosures, such as HELP information. |
| Invalid Call to Action: The opt-in form must include information on how a customer can opt out. | 2118 | Ensure the opt-in form includes all of the necessary disclosures, such as STOP information. |
| Invalid Call to Action: There is no HELP message available in the verbal opt-in script. | 2119 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures, such a HELP information. |
| Invalid Call to Action: No opt-in URL was found in the campaign submission. | 2120 | If the opt-in is collected online, the direct URL to opt in must be provided. If the online opt-in is obscured behind a log-in or application, you can provide a screenshot and explain that the opt-in screenshot is attached. |
| Invalid Call to Action: The opt-in form must provide instructions on how to find the privacy policy. | 2121 | Ensure the opt-in form includes all of the necessary disclosures and links to the privacy policy and terms and conditions. |
Campaign description/attributes
| Error Description | Error code | Action to Resolve |
| Invalid Campaign Description/Attributes: The campaign was detected as having relations to high-risk financial services in the description or message flow, which is prohibited. | 3100 | Do NOT resubmit. High-risk financial services are not allowed over 10DLC, and campaigns related to this content will be rejected. |
| Invalid Campaign Description/Attributes: This campaign was detected to involve affiliate marketing in the message flow and description, and also featured high-risk financial loans on the website, which is prohibited. | 3101 | Do NOT resubmit. Lead generation, affiliate marketing, and high-risk financial services are not allowed over 10DLC, and campaigns related to this content will be rejected. |
| Invalid Campaign Description/Attributes: This campaign was detected to involve affiliate marketing in the message flow or description. | 3102 | Do NOT resubmit. Lead generation and affiliate marketing are not allowed over 10DLC, and campaigns related to this content will be rejected. |
| Invalid Campaign Description/Attributes: Not all required fields populated. | 3105 |
Please re-create the campaign, making sure to select the correct campaign and content attributes under campaign and content attributes. Currently, these fields are not editable in existing campaigns. Example: If a customer selects "no" for the embedded link, but the sample content provided clearly shows links. They will need to resubmit their campaign with "yes" selected for the embedded link. |
| Invalid Campaign Description/Attributes: Either a phone number or link was found in the sample messages, but the associated embedding field was not set to true. | 3106 |
Please re-create the campaign, making sure to select the correct campaign and content attributes under campaign and content attributes. Currently, these fields are not editable in existing campaigns. Example: If a customer selects "no" for the embedded link, but the sample content provided clearly shows links. They will need to resubmit their campaign with "yes" selected for the embedded link. |
Disallowed content
| Error Description | Error code | Action to Resolve |
| Disallowed Content Detected: Sample message contents violate SHAFT-C requirements. | 4100 | Do NOT resubmit. The use case is disallowed and will be rejected. |
Mandatory message terminology
| Error Description | Error code | Action to Resolve |
| Missing Mandatory Message Terminology: The opt-out message must contain the brand name. | 5100 | The STOP/opt-out confirmation message must contain the brand name and confirmation that they will receive no further messages. |
| Missing Mandatory Message Terminology: No valid opt-out keywords are listed. Valid opt-out keywords are: STOP, END, UNSUBSCRIBE, and CANCEL. | 5101 | Please let all opt-out keywords be supported. At minimum, STOP must be supported. |
| Missing Mandatory Message Terminology: The opt-out message must contain a confirmation that no more messages will be sent. | 5102 | The STOP/opt-out confirmation message must contain the brand name and confirmation that they will receive no further messages. |
| Missing Mandatory Message Terminology: HELP is not listed as a help keyword. | 5103 | Please let all opt-out keywords be supported. At a minimum, HELP must be supported. |
| Missing Mandatory Message Terminology: The opt-in message must contain the brand's name. | 5104 | The Opt-in confirmation message must include the brand name. |
| Missing Mandatory Message Terminology: The opt-in message must contain disclosures on message frequency. | 5105 | The Opt-in confirmation message must include the message frequency disclosure. |
| Missing Mandatory Message Terminology: The opt-in message must contain disclosure mentioning data rates may apply. | 5106 | The Opt-in confirmation message must include the "message and data rates may apply" disclosure. |
| Missing Mandatory Message Terminology: Opt-in message does not contain 'HELP' keyword. | 5107 | The Opt-in confirmation message must include HELP information. |
| The opt-in message must contain the provided opt-out keywords. | 5108 | The Opt-in confirmation message must include a keyword to opt out. |
Other
| Error Description | Error code | Action to Resolve |
| Invalid Brand Info: Sole proprietors are not yet supported. | 6100 | Skyetel does not support Sole Proprietor use cases at this time. |
Privacy policy
| Error Description | Error code | Action to Resolve |
| Invalid Privacy Policy: No privacy policy URL was found in the campaign submission. | 7100 | Please provide the link to the privacy policy in the Privacy Policy Link field. |
| Invalid Privacy Policy: No website or domain was found with the given privacy policy URL. | 7101 | Please confirm the link to the Privacy Policy leads to the direct page. |
| Invalid Privacy Policy: The link or attachment used to analyze the privacy policy does not appear to show an actual privacy policy. | 7102 | Please ensure the link provided directs to the brand's Privacy Policy. |
| Invalid Privacy Policy: The privacy policy does not mention that mobile opt-in will not be shared, and appears to allow for the sharing of data with other companies. | 7103 | Update the Privacy Policy to make it clear that text messaging opt-in is not shared with any third parties. |
Sample messages
| Error Description | Error code | Action to Resolve |
| Invalid Sample Messages: At least one sample message must contain opt-out language. | 8100 | Update at least one of the sample messages to include opt-out language (Reply STOP to stop). |
| Invalid Sample Messages: All sample messages must contain the brand name. | 8101 | Ensure each sample message includes the Brand name. |
| Invalid Sample Messages: A sample message must be provided for each use case and sub-use case. | 8102 | Ensure each use case selected in the Use Case Selection is represented in at least one of the sample messages (i.e., if you have a Mixed Use Case with Account Notifications, Customer Care, and Marketing, you will need a sample message for each of the three use cases). |
DCA2 vetting rejection reasons
| Error Description | Error Code | Action to Resolve |
| Unable to translate; for proper review, the campaign must be in English. | 506 |
Please ensure that all content in your campaign submission, including Call To Action (CTA), Message Flow, and Sample Messages, is in English. |
| Campaign Attributes do not match the website and/or sample message content. | 601 |
Please re-create the campaign, making sure to select the correct campaign and content attributes under campaign and content attributes. Currently, these fields are not editable in existing campaigns. Example: If a customer selects "no" for the embedded link, but the sample content provided clearly shows links. They will need to resubmit their campaign with "yes" selected for the embedded link. |
| Inaccurate Registration. Inconsistency between the sample message and the use case. | 602 |
Ensure that the selected use case is consistent with the sample messages. Example: If they select charity as their use case but are sending appointment reminders, they would be rejected. They either need to update their sample messages or change their use case to better align with the content they are sending. |
| Inaccurate Registration. Inconsistency between the website, brand name, and/or sample messages, or inconsistent sample messages. | 603 |
Ensure that the content on the website, sample messages, and brand are all consistent. Example: If the Brand name is ABC Physicians, they would be rejected if they had sample content sent out regarding sales for a clothing shop, or had a website for a marketing firm. A good example would be the brand ABC Physicians, sending appointment reminders, and a link to their practice's webpage. |
| Opt-in message/Confirmation MT must contain brand name, HELP, opt-out, message frequency, and associated fees disclosures. The opt-out message must contain the brand name and indicate that no further messages will be sent. HELP message must contain the brand name and support contact (email, phone number, or support website). |
611
|
Please review your keyword response messages (Opt-in/JOIN, Opt-Out/STOP, and HELP). The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, "message and data rates may apply" disclosure, and instructions on how to opt out. The HELP response must include the brand name and a toll-free number, email, or website where the consumer can reach out for help. The STOP/opt-out confirmation message must contain the brand name, confirmation of opt-out, and confirmation that they will receive no further messages. |
| Prohibited Content; Cannabis. | 701 |
Do NOT resubmit. Cannabis/hemp/CBD is not allowed over 10DLC, and campaigns related to this content will be rejected. Note: This content is not allowed to be on the customer's website at all. Example: If a chiropractor's office has CBD oils on its website, this is prohibited, and the campaign will be denied, even if not directly related to CBD marketing. |
| Prohibited Content; Guns/Ammo {Failure to age gate}. | 702 | Please only resubmit once there is proper proof of age gating. The best practice would be a manual entry of MM/DD/YYYY collected prior to accessing the opt-in page. The website will be checked for age-gating. |
| Prohibited Content; Explicit sexual. | 703 | Do NOT resubmit. Explicit sexual content is not allowed over 10DLC, and campaigns related to this content will be rejected. |
| Prohibited Content; Gambling. | 704 | Do NOT resubmit. Gambling content is not allowed over 10DLC, and campaigns related to this content will be rejected. |
| Prohibited Content; Hate. | 705 | Do NOT resubmit. Hate speech is not allowed over 10DLC, and campaigns related to this content will be rejected. |
| Prohibited Content; Alcohol {Failure to age gate}. |
706 | Please only resubmit once there is proper proof of age gating. The best practice would be a manual entry of MM/DD/YYYY collected prior to accessing the opt-in page. The website will be checked for age-gating. |
| Prohibited Content; Tobacco / Vape {Failure to age gate}. | 707 | Please only resubmit once there is proper proof of age gating. The best practice would be a manual entry of MM/DD/YYYY collected prior to accessing the opt-in page. The website will be checked for age-gating. |
| Lead Gen/Affiliate Marketing prohibited; other. | 708 | Do NOT resubmit. Lead generation and affiliate marketing are not allowed over 10DLC, and campaigns related to this content will be rejected. |
| Lead Gen/Affiliate Marketing prohibited; high-risk financial services. | 709 | Do NOT resubmit. High-risk financial services are not allowed over 10DLC, and campaigns related to this content will be rejected. |
| Reseller / Non-compliant KYC. Register the brand info, not the agency or software provider behind the brand. | 710 |
Make sure that Know Your Customer (KYC) is clearly laid out in the campaign. Remember the brand is the message sender – the EIN and company information should reflect the message sender, not necessarily you as the reseller. Example: If the band name is ABC Wireless Reseller, but their sample content is all appointment reminders for a doctor's office, they will be rejected. Instead of the software company (ABC Wireless Reseller), the brand should be the doctor's office sending appointment reminders. |
| Repeated use of the same EIN for multiple different brands. | 711 | Only register one brand per EIN. Do not resubmit unless the brand has been updated to reflect the actual sender (EIN, legal company name, etc) and the EIN and is not a duplicate of other brands. |
| Misleading Registration. Based on the details submitted, Campaign appears to be a Direct Lending Arrangement, but the appropriate Content Attribute was not selected. | 712 |
Please re-create the campaign, making sure to select "direct lending or loan agreement" under campaign and content attributes. Currently, these fields are not editable in existing campaigns. Please note that any campaign for a lender will need this attribute checked. Example: If the campaign type is Marketing but the sample messages ask questions about qualifying someone for a loan and the campaign/content attributes do not indicate lending (i.e., sample message that asks "Can you please provide your first and last name, and either the year, make and model of your vehicle or the last 4 digits of your SSN?"). |
| Appears to be a large company or a company that would have an official email domain. Check for fraud, and use the official/working email domain. | 713 |
Please check to make sure that the correct email address was added. It is expected that if the legal company name is well-known and recognized that it will have an official company email domain. Example: A large bank (ABC BANK) would not be using an email address like jsmith@gmail.com. We would expect the email to match the business, such as jsmith@abcbank.com. |
| Invalid Opt-In. Permission to text users via a court order does not meet the carrier's code of conduct. | 714 |
If you can obtain opt-in via another method, this can be resubmitted. If not, please do not resubmit, as opt-in will never be compliant. |
| Not Sole Proprietor. Does not meet small business Sole Prop (EIN) criteria set by TCR and mobile carriers. | 801 |
At this time, new Sole Proprietor campaigns are not being accepted. Please find another use case for the campaign. |
| Sole Proprietor. Not yet authorized. | 802 | Bandwidth is not supporting Sole Proprietor use cases at this time. Please reach out to your Bandwidth Support Team with any questions. |
| Add a checkbox at Call to Action to avoid a forced opt-in consent. | 803 | Opt-in cannot be forced. Please provide details on the collection process for opt-in to verify that participation is optional and not compulsory. Utilizing a checkbox mechanism for opt-in is recommended. |
| Unable to verify, need a website/ working website, or complete CTA information if opt-in occurs outside of the website. | 804 | We have often seen campaigns rejected for insufficient call-to-action sections. Please provide a working website link and a clear and concise description of how an end user signs up to receive messages. Opt-in must be 1 to 1, can't be shared with third parties, and can't be implied. For examples of acceptable CTA, please see our 10DLC campaign registration best practices. |
| A compliant privacy policy is required on the website. | 805 |
Per 5.2.1 of the CTIA Guidelines, message senders are to maintain a privacy policy that is easily accessible by the consumer. It should be referenced in the call-to-action/opt-in. You may receive this denial if there is no privacy policy present, OR if the privacy policy is non-compliant. The non-compliance generally would be around the sharing of consumer information with third parties for marketing purposes. Steps toward approval would be adding a compliant privacy policy or editing the non-compliant privacy policy. |
| Unable to verify, needs compliant and accurate CTA information. Update with specific path for mobile opt-in. | 806 | Either the CTA is inaccurate and doesn't explain where the customers opt into the campaign (website, verbal, written, etc.), or the opt-in is on the website, but there is no phone field to add the phone number. |
| Unable to verify inauthentic website. | 807 | Please ensure any references to websites in your brand and campaign registration are working links and pertain to the specific business being registered. |
| The campaign has been declined 5+ times. | 808 | The campaign has been declined 5+ times without sufficient updates. Each denial incurs a vetting fee. For questions, please reach out to your Direct Connect Aggregator (DCA). |
| A compliant privacy policy is required to be attached to registration if not available on the website. | 809 | A compliant privacy policy example is required to be attached to registration in TCR or emailed to your Direct Connect Aggregator (DCA) when opt-in is collected either in person or over the phone, and not via a website. |
| Add link and/or verbiage for compliant Privacy policy disclosures (state that no mobile opt-in data will be shared with third parties). Opt-in message/Confirmation MT must contain brand name, HELP, opt-out, message frequency, and associated fees disclosures. The opt-out message must contain the brand name and indicate that no further messages will be sent. HELP message must contain the brand name and support contact (email, phone number, or support website). | 851 | Ensure there is a compliant privacy policy available (in the privacy policy link field, CTA/Message Flow field, or attached as a document. Please review your keyword response messages (Opt-in/JOIN, Opt-Out/STOP, and HELP). The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, "message and data rates may apply" disclosure, and instructions on how to opt out. The HELP response must include the brand name and a toll-free number, email, or website where the consumer can reach out for help. The STOP/opt-out confirmation message must contain the brand name, confirmation of opt-out, and confirmation that they will receive no further messages. |
| Needs a compliant Privacy Policy. Add link and/or verbiage for compliant Privacy policy disclosures (state that no mobile opt-in data will be shared with third parties). Include instructions on how the end user can receive further support from the brand regarding the message program (for example, Reply HELP for help), or this information must be present in the brand's terms and conditions. | 852 |
Provide Terms and Conditions link (include a link to the message program terms and conditions, or the complete message program terms and conditions language). Provide a Privacy Policy link (include a link to the message program privacy policy, or language referring to the privacy policy, that indicates that mobile opt-in data will not be shared). |
| Needs compliant and accurate CTA information. Opt-in message/Confirmation MT must contain brand name, HELP, opt-out, message frequency, and associated fees disclosures. The opt-out message must contain the brand name and indicate that no further messages will be sent. HELP message must contain the brand name and support contact (email, phone number, or support website). | 861 | Ensure the CTA/Message Flow field explains exactly how the brand collects consent. It must also include a link to the Terms and Conditions (or the link can be provided in the Terms Link field). Please ensure your keyword responses are compliant with the requirements listed in rejection code 611. |
Campaign attributes
| Error code | Rejection reason | Recommended action | Reference or documentation to support the requirement |
| 1001 | Campaign appears to be for an age-gated content type but age gate attribute is not selected. | Verify if the Age Gate attribute is selected for the campaign registration. If the campaign is not related to age-gated content, update the campaign description. | TCR submission requirements dictate that appropriate attributes are selected that are in line with the campaign submission. |
| 1002 | Campaign is for direct lending or loan arrangement and is missing the content attribute indicating direct lending. | Verify direct lending or loan arrangement is selected for campaign registration. If the campaign is not related to direct lending or loan arrangement, update the campaign description. |
Campaign description / program summary
| Error code | Rejection reason | Recommended action | Reference or documentation to support the requirement |
| 2001 | Campaign registration is not unique or duplicate campaign | Duplicate campaigns are disallowed. Campaigns should be uniquely registered. | |
| 2002 | Unclear campaign description | It must be clear from your campaign description what the purpose of your message program is. Add more details to the description and resubmit. | |
| 2003 | Campaign description does not match declared use case(s) | The use case described in the campaign description must match the registered use case. Update the description or register the campaign again with the correct use case and resubmit. | |
| 2004 | Campaign description does not match sample messages | The use case described in the campaign description must match the use case demonstrated in the sample message content. Update the description or sample message content and resubmit. | |
| 2005 | Undeclared use case | The campaign description indicates the campaign will be used for a use case that is not selected. Check your campaign description is accurate and all use cases are selected. | |
| 2006 | Brand referenced in campaign description does not match registered/DBA brand | The brand in the campaign and messaging should be consistent with the brand registered. Update and resubmit. |
Call-to-action (opt-in experience as described in campaign submission)
| Error code | Rejection reason | Recommended action | Reference or documentation to support the requirement |
| 3001A | Call-to-action does not obtain sufficient consent | All CTAs must obtain consent via a proper consent mechanism. Update and resubmit. | See the CTIA Messaging Principles and Best Practices for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent |
| 3002A | A Call-to-action does not contain registered/DBA brand name | The company/brand name must be included in the CTA and must match the registered Brand or be easily recognizable as the same entity. Update the call-to-action and resubmit. | See the CTIA Messaging Principles and Best Practices for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent |
| 3003A | Call-to-action does not contain HELP instructions (for example, Reply HELP for help) or HELP instructions in Terms & Conditions. HELP for HELP or customer care contact information must be provided in either the CTA or the Terms & Conditions. | Update the CTA or T&Cs page to include HELP for HELP, HELP instructions, OR customer care contact information. | Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for call-to-action requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 2.5 Calls-to-Action customer care contact information |
| 3004A | Call-to-action does not contain STOP instructions (for example, Reply STOP to cancel) | The call-to-action must include instructions on how the end user can opt out of the message program (for example, Reply STOP to opt out). Update the call-to-action and resubmit. | Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for call-to-action requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 2.5 Calls-to-Action how to opt out |
| 3005A | Call-to-action does not contain message frequency disclosure for recurring message program | The call-to-action must include the frequency at which messages will be sent to end users (for example, #msgs/mo, msg frequency varies, recurring messages, etc.). Update the call-to-action and resubmit. | Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for call-to-action requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 3.6 Set Expectations on Frequency |
| 3006A | Call-to-action does not contain "message and data rates may apply" disclosure | The call-to-action must include the message and data rate disclosure, as mandated by U.S. carriers. Update the call-to-action and resubmit. | Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for call-to-action requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 3.6 Set Expectations on Frequency |
| 3007A | Call-to-action does not contain complete terms and conditions OR link to complete terms and conditions | The call-to-action must include a link to the message program terms and conditions, or the complete message program terms and conditions language. Update the call-to-action and resubmit. | See the CTIA Messaging Principles and Best Practices for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent |
| 3008A | Call-to-action does not contain link to privacy policy OR state that mobile opt-in data will not be shared with third parties | Mobile opt in data (for example, the end user's phone number) cannot be shared with third parties. The call-to-action must include a link to the message program privacy policy, or language referring to the privacy policy, that indicates that mobile opt-in data will not be shared. Update the call-to-action and resubmit. | See the CTIA best principles for more information. 5.1 Consumer Consent and 5.2.1 and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent |
| 3010A | Call-to-action does not contain a robust age gate for age-restricted message program (alcohol/firearms/tobacco) | Message content related to age-restricted goods, such as alcohol or tobacco, is not permitted without an age gate mechanism. An acceptable age gate would consist of, at minimum, a recipient entering a day, month, and year confirming their age at messaging opt-in prior to receiving messaging. If the call-to-action indicates that the message program will be sending this type of content, and no age gate is in place, the campaign will be rejected. Implement age gate and resubmit. | Messaging Principles and Best Practices 5.3.1 Short Code Monitoring Handbook SHAFT guidelines are applied to all US Messaging Programs See 3.5 PROGRAM CONTENT T-Mobile Code of Conduct V2.2 6.6 Controlled Substances and Adult Content Check out |
| 3011A | Call-to-action is missing/inaccessible | There is no call-to-action URL provided in the campaign description, or the URL provided is inaccessible. You must provide evidence of a compliant opt-in process via either a live opt-in URL or a URL to a hosted opt-in image (screenshot or mock-up). Update the call-to-action description to include the call-to-action URL and resubmit. | See the CTIA best principles for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.5 Choice and Consent |
| 3012A | Call-to-action appears to have multiple types of opt ins in a single CTA which does not make SMS consent optional or clear. | All CTA's must obtain consent via the proper consent mechanism for SMS. Update and resubmit. | This requirement is based on precedence (previously reviewed, approved, and rejected programs) and inference. CTA's for multiple types of communication are not considered clear and concise or an appropriate consent mechanism as the end user cannot select to ONLY receive SMS messages or NOT receive SMS messages but receive other types of messages. See the CTIA best principles for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.5 Choice and Consent |
Call-to-action (opt-in obtained via in-market on web URL or provided in screenshot/media file)
| Error code | Rejection reason | Recommended action | Reference or documentation to support the requirement |
| 3001B | Call-to-action (on website, or provide via screenshot/media file) does not obtain sufficient consent | All CTA's must obtain consent via proper consent mechanism. Update and resubmit. | See the CTIA Messaging Principles and Best Practices for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent |
| 3002B | Call-to-action does not contain registered/DBA brand name | The company/brand name must be included in the CTA and must match the registered Brand or be easily recognizable as the same entity. Update the call-to-action and resubmit. | See the CTIA Messaging Principles and Best Practices for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent |
| 3003B | Call-to-action does not contain HELP instructions (for example, Reply HELP for help) or HELP instructions in Terms & Conditions | The call-to-action must include instructions on how the end user can receive further support from the brand regarding the message program (for example, Reply HELP for help), or this information must be present in the brand's terms and conditions. Update the call-to-action and resubmit. | Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for call-to-action requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 2.5 Calls-to-Action customer care contact information |
| 3004B | Call-to-action does not contain STOP instructions (for example, Reply STOP to cancel) | The call-to-action must include instructions on how the end user can opt-out of the message program (for example, Reply STOP to opt-out). Update the call-to-action and resubmit. | Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for call-to-action requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 2.5 Calls-to-Action how to opt out |
| 3005B | Call-to-action does not contain message frequency disclosure for recurring message program | The call-to-action must include the frequency at which messages will be sent to end users (for example, #msgs/mo, msg frequency varies, recurring messages, etc.). Update the call-to-action and resubmit. | Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for call-to-action requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 3.6 Set Expectations on Frequency |
| 3006B | Call-to-action does not contain "message and data rates may apply" disclosure | The call-to-action must include the message and data rate disclosure, as mandated by U.S. carriers. Update the call-to-action and resubmit. | Short Code Monitor Handbook CTA guidelines are followed for all US Messaging programs for call-to-action requirements. See Short Code Monitoring Program Handbook Version 1.9 T-Mobile Code of Conduct V2.2 Section 2.5 Calls-to-Action; associated fees |
| 3007B | Call-to-action does not contain complete terms and conditions OR link to complete terms and conditions | The call-to-action must include a link to the message program terms and conditions, or the complete message program terms and conditions language. Update the call-to-action and resubmit. | See the CTIA Messaging Principles and Best Practices for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent |
| 3008B | Call-to-action does not contain link to privacy policy OR state that mobile opt-in data will not be shared with third parties | Mobile opt in data (that is, the end user's phone number) cannot be shared with third parties. The call-to-action must include a link to the message program privacy policy, or language referring to the privacy policy, that indicates that mobile opt-in data will not be shared. Update the call-to-action and resubmit. | See the CTIA best principles for more information. 5.1 Consumer Consent and 5.2.1 and T-Mobile Code of Conduct V2.2 Section 2.4 Choice and Consent |
| 3010B | Call-to-action does not contain robust age gate for age-restricted message program (alcohol/firearms/tobacco) | Message content related to age-restricted goods, such as alcohol or tobacco, is not permitted without an age gate mechanism. An acceptable age gate would consist of, at minimum, a recipient entering a day, month, and year confirming their age at messaging opt-in prior to receiving messaging. If the call-to-action indicates that the message program will be sending this type of content, and no age gate is in place, the campaign will be rejected. Implement age gate and resubmit. | Messaging Principles and Best Practices 5.3.1 Short Code Monitoring Handbook SHAFT guidelines are applied to all US Messaging Programs See 3.5 PROGRAM CONTENT T-Mobile Code of Conduct V2.2 6.6 Controlled Substances and Adult Content Check out |
| 3011B | Call-to-action is missing/inaccessible | There is no call-to-action URL provided in the campaign description, or the URL provided is inaccessible. You must provide evidence of a compliant opt-in process via either a live opt-in URL, or a URL to a hosted opt-in image (screenshot or mock-up). Update the call-to-action description to include the call-to-action URL and resubmit. | See the CTIA best principles for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.5 Choice and Consent |
| 3012B | Call-to-action appears to have multiple types of opt ins in a single CTA which does not make SMS consent optional or clear. | All CTA's must obtain consent via the proper consent mechanism for SMS. Update and resubmit. | This requirement is based on precedence (previously reviewed, approved, and rejected programs) and inference. CTA's for multiple types of communication are not considered clear and concise or an appropriate consent mechanism as the end user cannot select to ONLY receive SMS messages or NOT receive SMS messages but receive other types of messages. See the CTIA best principles for more information. 5.1 Consumer Consent and T-Mobile Code of Conduct V2.2 Section 2.5 Choice and Consent |
Message flow, campaign and content attributes, and sample messages rejections
| Error code | Rejection reason | Recommended action | Reference or documentation to support the requirement |
| 6001 | Opt-in message/Confirmation MT does not contain registered/DBA brand name | The company name in the opt-in message must match the registered brand name. Update the opt-in message and resubmit. | CTIA Messaging Principles and Best Practices section 2.1.2.1 Confirm Opt-in for Recurring messages |
| 6002 | Opt-in message/Confirmation MT does not contain HELP instructions (for example, Reply HELP for help) | The Opt-in message/Outbound (MT) Confirmation response to the consumer must include instructions on how the end user can receive further support from the brand regarding the message program (for example, reply HELP for help). Update the opt-in message and resubmit. | CTIA Messaging Principles and Best Practices section 2.1.2.1 Confirm Opt-in for Recurring messages. |
| 6003 | Opt-in message/Confirmation MT does not contain opt-out instructions (for example, Reply STOP to stop) | The Opt-in message/Outbound (MT) Confirmation response to the consumer must include instructions on how the end user can opt-out of the message program (for example, Reply STOP to opt-out). Update the opt-in message and resubmit. | CTIA Messaging Principles and Best Practices section 2.1.2.1 Confirm Opt-in for Recurring messages. |
| 6004 | Opt-in message/Confirmation MT does not contain message frequency disclosure (#msgs/mo, msg frequency varies, recurring messages, and so on.) | The Opt-in message/Outbound (MT) Confirmation response to the consumer must include the frequency at which messages will be sent to end users (for example, msg frequency varies, recurring messages, and so on.). Update the opt-in message and resubmit. | CTIA Messaging Principles and Best Practices section 2.1.2.1 Confirm Opt-in for Recurring messages. |
| 6005 | Opt-in message/Confirmation MT does not contain clear and conspicuous language about any associated fees or charges and how those charges will be billed. (for example, "message and data rates may apply" disclosure) | The Opt-in message/Outbound (MT) Confirmation response to the consumer must include clear and conspicuous language about any associated fees or charges and how those charges will be billed. Add "message and data rate disclosure" in the opt in/confirmation response and resubmit. | CTIA Messaging Principles and Best Practices section 2.1.2.1 Confirm Opt-in for Recurring messages. |
| 6006 | Opt-in message/confirmation MT not provided | An Opt-in message/Outbound (MT) Confirmation response to the consumer is required for all recurring programs. Update the campaign to include the required message with all required elements as outlined in CTIA best practices. | CTIA Messaging Principles and Best Practices section 2.1.2.1 Confirm Opt-in for Recurring messages. |
| 6007 | HELP message does not contain registered/DBA brand name | The company name in the HELP message must match the registered brand name. Update the HELP message and resubmit | CTIA Short code Monitoring Handbook for HELP keyword response requirements. HELP Mobile Terminated Program (brand) name OR product description. Additional customer care contact information (for example, a toll-free number, 10-digit telephone number) T-Mobile Code of Conduct V2.2 section 3.7 Business Recognition |
| 6008 | HELP message does not contain support contact (email, phone number, or support website) | The HELP message must include customer care contact info (such as an email address, phone number, or link to a support website) informing the end user how they can receive further support. Update the HELP message and resubmit. | CTIA Short Code Monitoring Handbook for HELP keyword response requirements. HELP Mobile Terminated. Program (brand) name OR product description. Additional customer care contact information (for example, a toll-free number, or a 10-digit telephone number). |
| 6009 | HELP message support contact email address does not match the registered brand support email address | If an email address is provided in the HELP message as the customer care contact info, it should match the email address that was registered as the support contact email shown in TCR. Update the HELP message and resubmit. | This requirement is based on precedence (previously reviewed, approved, and rejected programs) and inference. More information about customer care and HELP can be reviewed in various sections of many Industry Guidelines. |
| 6010 | Opt-out message does not contain registered/DBA brand name | The company name in the Opt Out message must match the registered brand name. Update the STOP response and resubmit. | CTIA Short Code Monitoring Handbook for STOP keyword response requirements. Opt-Out Mobile Terminated. Program (brand) name OR product description. Confirmation that no further messages will be delivered. See also CTIA Messaging Principles and Best Practices 5.1.3 Consumer Opt-Out. |
| 6011 | Opt-out message does not indicate that no further messages will be sent | The opt-out message must clearly indicate that the end user will no longer receive further messages from the brand/message program. Update the opt-out message and resubmit. | CTIA Messaging Principles and Best Practices 5.1.3 Consumer Opt-Out |
| 6012 | Sample message(s) do not contain registered/DBA brand name | The company name in the sample messages must match the registered brand name. Update the sample messages and resubmit. | This requirement is based on precedence (previously reviewed, approved, and rejected programs) and inference. Ensuring the brand name in all messages will also help reduce SPAM complaints and is in line with the T-Mobile Code of Conduct section 3.7 Business Recognition. |
| 6013 | Sample message(s) contain public URL shortener | Public URL shorteners such as bit.ly or tinyURL are not permitted to be sent in 10DLC message content. Update sample messages to use a branded URL shortener and resubmit. | See T-Mobile Code of Conduct V2.2 4.7 URL Cycling / Public URL Shorteners or AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messaging Techniques |
| 6014 | Sample message(s) use case does not match declared use case(s) | The use case indicated in the sample messages must match the registered use case. Update the sample messages or register the campaign again with the correct use case and resubmit. | Inference that sample messages should be in line with the remainder of the program to be clear and concise |
Disallowed content
| Error code | Rejection reason | Recommended action | Reference or documentation to support the requirement |
| 7001 | This brand or program references third-party job boards | Messaging content related to third-party job boards is not permitted. This is considered disallowed content. | See T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns |
| 7002 | This brand or program appears to be lead generation or affiliate marketing. | The brand website or messaging content examples appear to be lead generation or affiliate marketing. These are disallowed content types. | See T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns. TCR Submission dictates you must attest that Affiliate Marketing will not be a part of this campaign. |
| 7003 | This brand or program appears to include disallowed content -gambling. | Message content related to gambling is not permitted. If the brand's website indicates that its message program will be sending this type of content, the campaign will be rejected. | See T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns |
| 7004 | This brand or program appears to include disallowed content - high risk financial services | Message content related to high-risk financial services, such as short-term loans or cryptocurrency, is not permitted. If the brand's website indicates that their message program will be sending this type of content, the campaign will be rejected. | See T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns |
| 7005 | This brand or program appears to include disallowed content - illegal substances | Message content related to federally illegal drugs, such as cannabis, is not permitted. If the brand's website indicates that its message program will be sending this type of content, the campaign will be rejected. | CTIA Messaging Principles and Best Practices 5.3.1 Prevention of Unlawful Activities T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns |
| 7006 | This brand or program appears to include disallowed content - SHAFT (sex) with no robust age gate | Message content related to age-restricted products or content, such as sexually explicit items or images, is not permitted without a roust age gate. Implement age gate and a resubmit. | CTIA Messaging Principles and Best Practices 5.3.1 Prevention of Unlawful Activities T-Mobile Code of Conduct V2.6.6 Controlled Substances and Adult Content |
| 7007 | This brand or program appears to include disallowed content - SHAFT (alcohol/firearms/tobacco/vape) with no robust age gate | Message content related to age-restricted products, such as alcohol or tobacco, is not permitted without a robust age gate. Implement age gate and a resubmit. | CTIA Messaging Principles and Best Practices 5.3.1 Prevention of Unlawful Activities T-Mobile Code of Conduct V2.6.6 Controlled Substances and Adult Content |
| 7008 | This brand or program appears to include disallowed content -competitive marketing. | Message content that promotes or markets services that are competitive in nature to the US operators will be rejected. | Competitive Marketing programs (programs that promote or market services that would be deemed as competitive in nature by the US Operators, that is, wireless service) are not permitted. This requirement is based on precedence (previously submitted and rejected programs). |
| 7009 | This brand or program appears to include disallowed content - weapons that are not legal in all 50 states. | Message content related to certain weapons which are not legal in all 50 states is not permitted. If the brand's website indicates that its message program will be sending this type of content, the campaign will be rejected. | CTIA Messaging Principles and Best Practices 5.3.1 Prevention of Unlawful Activities T-Mobile Code of Conduct V2.6.6 Controlled Substances and Adult Content 5.2 Disallowed Content |
| 7010 | This brand or program appears to include disallowed content - 3rd party debt collection | Third-party debt collection messages are not permitted. This includes messaging related to debt forgiveness, debt consolidation, debt reduction, or credit repair programs. Messaging related to debt forgiveness, debt consolidation, debt reduction, or credit repair programs is not permitted the campaign will be rejected. | T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns |
| 7011 | This brand or program appears to include disallowed content - firearms that are not legal in all 50 states. | Message content related to firearms which are not legal in all 50 states is not permitted. If the brand's website indicates that its message program will be sending this type of content, the campaign will be rejected. | CTIA Messaging Principles and Best Practices 5.3.1 Prevention of Unlawful Activities T-Mobile Code of Conduct V2.6.6 Controlled Substances and Adult Content 5.2 Disallowed Content |
| 7012 | This brand or program appears to include disallowed content – HATE speech | Messaging content related to HATE SPEECH is not permitted. This is considered disallowed content. | See T-Mobile Code of Conduct V2.2 5.2 Disallowed Content AT&T Code of Conduct for AT&T Short Code and 10-Digit A2P SMS Messages Prohibited Messages and Messaging Campaigns. |
| 3000 | Website provided for CTA is inaccessible/does not exist/error status. | The CTA website must be able to be accessed for appropriate review. | |
| 1003 | Brand website is inaccessible/does not exist/error status. | The brand website must be able to be accessed for appropriate review. | |
| 1004 | Website is not able to be translated to English | The website must be able to be accessed for appropriate review |
Use case missing or mismatched
| Error code | Rejection reason | Recommended action | Reference or documentation to support the requirement |
| 8001 | Brand website or campaign references charitable donations and the declared use case is not charity | If the brand's website or campaign information indicates that they are soliciting charitable donations through their message program, then the campaign use case should be Charity. Register the campaign again with the correct use case and resubmit. | Campaigns require a complete, clear, and concise campaign submission for proper review per TCR and US operators. See the CTIA Messaging Principles and Best Practices and Review Operator Codes of Conduct. |
| 8002 | Brand website or campaign references political content and declared use case is not political | If the brand's website or campaign information indicates that they are sending political content through their message program, then the campaign use case should be Political. Register the campaign again with the correct use case and resubmit. | |
| 8003 | Brand website or campaign references cart reminders but declared use case is not marketing. | If the brand's website or campaign information indicates that they are sending abandoned shopping cart notifications through their message program, then the campaign use case should be marketing. Register the campaign again with the correct use case and resubmit. | |
| 8004 | Brand website or campaign references multiple use cases but only one declared use case is selected | If the program will support multiple use cases all use cases must be declared. Register the campaign again with the correct use cases and resubmit. |
Use case submission does not meet the requirements
| Error code | Rejection reason | Recommended action | Reference or documentation to support the requirement |
| 9001 | Campaign submitted is POLITICAL but does not contain the required information for this use case | Political message programs must include:
These should be included in the program summary so we can confirm this information during the review |
T-Mobile Code of Conduct V2. 6.1 Political Messaging |
| 9002 | Campaign submitted is CHARITY but does not contain the required information for this use case | CHARITY programs must provide the following information in the Campaign Description/Program Summary for appropriate review. Provide the following Charitable Organization information for proof of qualified as tax-exempt under Section 501(c)(3) of the Internal Revenue Code:
|
T-Mobile Code of Conduct V2 6.7 Charitable Donation |